Ted Baker commissioned a group of illustrators to create “A Baker’s Dozen” of hand-signed prints. Each of us were assigned an iconic British pastime to illustrate & I was assigned camping & caravan parks. The Association of Illustrators brought together the collaboration.
To document the process, Ted’s marketing team visited my studio to film how I put the work together and they created the following film.
1000 lithographic prints, hand-signed & embossed were created in addition to A5 prints that were made available to Ted’s online customers. The prints were dispatched to over 200 worldwide locations, including Australia, Japan, China, the Middle East, North America and Europe.
A special thank you to Fiona Smith at the AOI for tirelessly coordinating the project.
