A Baker’s Dozen by Ted Baker

Earlier this year, Ted Baker commissioned a group of illustrators to create “A Baker’s Dozen” of hand-signed prints.

Matchmakers, the Association of Illustrators brought the collaboration together as each of us were assigned an iconic British pastime to illustrate.

I was assigned camping & caravan parks which is a little coincidental as I’m quite into that myself (camping, not caravanning I hasten to add).

Ted Baker were a fantastic client – presenting such a fun brief to work with and allowing the illustrators the freedom to take the concept where we wanted.

To document the process, Ted visited my studio to film how I put the work together and they created the following film.

I’m going to do a detailed guide to how the image was made and I’ll post it soon.

1000 lithographic prints, hand-signed & embossed were created in addition to A5 prints that will be available to Ted’s online customers. The prints will be dispatched to over 200 worldwide locations, including Australia, Japan, China, the Middle East, North America and Europe.

Ted Baker has a growing reputation of supporting illustration after their recent Ted’s Drawing Room. Customers could get their portrait drawn by 1 of 11 illustrators  in a photobooth-like promotion. They have also sponsored the recent Images 36: Best of British Illustration award ceremony.

The campaign launches in-store on Thursday 18th October, 2012.

A special thank you to Fiona Smith at the AOI for tirelessly coordinating the project.

Ted’s Baker’s Dozen
The Association of Illustrators article

“Ted Baker were a fantastic client – presenting such a fun brief to work with.”